Shoreditch is an area that easily falls foul of pretentiousness. But there are people fighting against that stereotype. Aint it Black has carved out a niche as a club night that finally brought the house party to the club. As it approaches its first birthday I sat down with the two creators of the event, in the uber trendy Subway restaurant in Shoreditch, as they look back at how they cultivated an event that incorporates their “dont pose, just dance” mantra.

Aint It Black, according to the promotional blurb, plays a mixture of electro bass, techno pop and super synths. Unless you happen to know your 808's from your bojembe drums it is unlikely that you understand what that is. The best way to describe it is a house party at Prince's house stripp away of any unease about being at the purple one's house. It may sound counter intuitive but the event draws an eclectic mix of people where anyone can feel comfortable. I have seen investment bankers from the City mingling with dedicated fashion kids. Everyone is vulnerable to the free-spirited charm that bubbles throughout the evening.

The engineers of the charm are Chonsak Prasatsak and Ibrahim Waziri, both 24. They decided to start the night after growing tired of their respective club scenes. Ibrahim spent his time off from becoming a solicitor, in the West End, where he grew to despise the ostentatious nature of his peers. Even when he ventured further afield and found places which catered more to his musical taste, there was noone there with any musical appreciation. Instead he found a bunch of brats looking for the next cool fad. Chonsak, a graphic designer, on the other hand found himself frustrated at the East London fashionista clubs. He found that they where populated with sycophants who spent hours slaving over their outfits did not even dare to dance, let alone enjoy themselves. Those clubbers had become the Paris Hilton of their respective scene, desperately waiting to be gratified.

A chance encounter with a fellow graphic designer in a book store gave Chonsak the impetus to start his own night. The man gave told him that there was nothing stopping him from going it alone and creating his own night. After getting Ibrahim on board they looked for inspiration. This came in the form of select nights such as Ghetto (West End) on a wednesday night and Plastic People (Shoreditch). However it was an the Anti Valentines Day party at Swap-a-rama which was key. Chonsak remarks : “The vibe was bohemian, organic and just made sense.”Ibrahim said that there was one thing that they were both sure about was the location, Shoredtich.

And so after some careful market research which resulted in a detailed 15-page business plan, Favela Chic were keen for the boys a chance. That is not to say that it all went swimmingly.

“The first night was a bit of a mess,” Ibrahim recalls. “I came ten minutes late which left Chonsak in a bit of a panic. Surprisingly that was the only time that I have been relaxed about the monthly event. Today you are much more likely to see me panicking about how things are going and Nick having a good time.”

Nick adds : “The first night was also memorable because of the diverse nature of the crowd. We had models being bustled out of the way by these break dancers, which infuriated them. I don't think either of them were used to having their personal space invaded. It sparked a dance battle in the middle of the club. The models held their own and in fact intimidated the break dancers who normally get everything their own way.”

Over the past year the boys have tweaked various aspects of the evening. There are now resident dj's whom whip the crowd into a frenzy with secret dance floor gems, forgotten classics and home-made blends. My particular favourite being the manipulation of the bridge from Snoop Dogg's Beautiful. The crowd chants “I just want you to know that you are really special.” as if it were a protest song in the 70's.

Chonsak spends part of Aint It Black evening photographing punters as they dance. “I grew tired of seeing all those pictures of people posing which seem to dominate the party websites. I prefer to take documentary style pictures of people throwing caution to the wind and breaking out those dance moves.” Ibrahim agrees: “It adds an extra element to the event as people can check themselves out in the pictures on facebook. We all secretly would like a little bit of that celebrity attention.”

December is the first anniversary and the boys are planning their biggest party. Ibrahim has already bought his outfit. “We are having a fancy dress event, i'm coming as Rick James.” Chonsak isn't sure who will be but he is sure about the celebratory tone of this party. “This is the one where we want to give back to the people who have supported us. We have come a long way over the past year we deserve to celebrate.”

As we get kicked out of the Subway restaurant I ask the boys what would they say to someone who would be interested in coming to an event. “There isn't anything we could say, all we can do is show you. Come with an open mind and we shall make sure that you have a good time.” The last statement may seem flippant but the look behind their eyes is a self assured one. They know what they are talking about and are ready to prove it to you.