The music industry is failing blah blah blah, kids are downloading music on itunes and not the cd blah blah blah bands aren’t getting the chance to release two albums because labels are dropping them blah blah (lily allen) blah).
This is the future of the music industry. Fans will continue to consume music and often will pay for it – just in a different form. This week I was very tempted to buy a cd/tee shirt bundle from Major Lazer ($35 or about £21). Since I knew I was getting two good products, I was tempted to spend more money on music than I normally would in a year (excluding vinyl, that shit will kill me financially).
Mos Def released his new LP last week, it’s available on all formats cd, vinyl and mp3. Oh wait I forgot you can also buy it as a tee shirt. Music fashion company Invisible DJ came up with the idea which is to sell a tee shirt with the download code for the album on the tag. A novel idea and this in turn will force artists to take greater care of their merchandise (cough Jay-Z cough).
Now Mos isn’t the first artist to do this. Ldnnez favourite Esser had his first EP available as a download through his fan club if you bought a tee shirt. A tee shirt is usually 10 pounds which can go pretty much directly to the artist. Fans, especially young ones are more likely to shell out for this type of deal.
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