Old Yellow Bricks

This is DJ, he runs a clothing shop called Imperious Rex in Bethnal Green. It carries some of the best brands in streetwear. If you want that one of a kind tee shirt, this is the place to go. Don’t believe me why don’t you try the website.

Contrary to what you may think the streetwear game is severely affected by the recession at the moment. Companies are shutting down their flagship stores in central London. Shops that they worked so hard to get.

The reason why I wanted to write about him is that he is unique. He got into it not to make money but because he appreciates the fashion. He could have sold out but he chooses to not to and in this day and age that is admirable.

I wish that people had the same relationship with clothes as they once did with butchers and bakers. Imagine going into a shop, the owner knowing who you are and recommending tee shirts that you might like.

I guess that remains a fantasy. The closest we have to that is blogs. So I ask this small thing, if you like what is on the website send it to a friend. You don’t even have to buy anything. Just get the word out. You are computer savvy and have taste (why else would you be here?), so go ahead and recommend it to someone. Just remember to try local.